Monday, November 01, 2004
Consumers 'snub portable video'
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"Consumers want music rather then movies while on the move, says a report."
Produced by Jupiter Research the analysis of the portable media player market found only 13% of Europeans want to watch video while out and about.
By contrast, almost a third are interested in listening to music on a portable player such as an iPod.
The firm said gadget makers should avoid hybrid devices and instead make sure music reproduction was as good as possible.
[Via BBC News]
The MethodShop Spin: I'm not surprised at this articles findings. Personally, I think it’s just to much work and attention a person on the move has to tend to if video is in the picture. What I mean is that you can't do as many other tasks or focus on work during a commute with video like you can audio, its' generally just more distracting. Audio in itself has the power to isolate the listener more and help in relaxation/enjoyment with quality output, not to mention the thought of people watching a flick via there mobile media players while trying to drive or walk down the street just doesn’t seem safe :-)
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