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"Band's partnership with Apple has deep roots. "



For two weeks before MTV debuted U2's video for the new single "Vertigo," fans had a chance to see the band perform the song on TV -- in an iPod commercial. The members of U2 are passionate proponents of Apple's iPod -- "It's the most interesting art object since the electric guitar in terms of music," says Bono -- but the band's new partnership with Apple Computer still qualifies as a surprise. In their twenty-five-year history, U2 have never licensed their music for commercial use or even accepted tour sponsorship



[Via rollingstone.com]



I can't believe U2 isn't excepting royalties from the ad, seems to me that they missed huge amount of dollars with that decision seeing that the ad is on television and Online everywhere you look. Also, It's thrilling and inspiring to see a band of such caliber such as U2 working with and progressing with iTunes and digital music distribution. In my opinion, U2 is the poster child of how it needs to be with other bands and especially having the RIAA see that Digital music distribution is NOT the enemy, but more or less the future.



I am not saying I want all my favorite bands to come out with there own signature model iPods, but simply acknowledge the potentials (which many finally are) in digital music distribution, marketing, and especially the iPod and iTunes. Most certainly, U2's digital box set has increased ideas for similar releases from an array of artists which are sure to increase record sales by billions so long digital music services such as iTunes, can acquire the artists or copyrights for other wanted rock novelties.