Thursday, March 17, 2005

iPod Accessories Are Music to Fans' Ears



Say you had 60,000 compact discs of music and wanted all of it to be accessible every minute. How would you transport your tunes? If you were fashion designer Karl Lagerfeld, who heads Chanel and Fendi, you would design an iPod case to carry your 40 iPods on your trips around the world.

The Fendi Juke Box, an iPod carrying case for 12 iPods, is modeled after Lagerfeld’s own and costs $1,500 – iPods not included – according to iPodLounge.com.

“It’s the single most over-the-top iPod story I’ve heard,” said Jeremy Horvitz, 29, editor in chief of the Web resource site for iPods. “People still pamper their iPods in an almost surrealistic way.”

The iPod’s technology and sleek design have turned consumers into fanatics, some of whom buy multiple iPods and expensive accessories like the Christian Dior Vintage iPod case and the Louis Vuitton Damier iPod case, which cost almost as much as the iPod itself. Despite the accessories’ high costs, high-end retailers find that users will gladly pay. Coach, a designer leather goods brand, sold out of its $98 python-skin iPod case before the item was officially available in stories in September 2004, according to Jason Mendez, an associate manager of the Coach store in the Time Warner Center in Manhattan. A second release of Coach iPod cases, available in April of this year, has also sold out already.

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