@methodshop

With the new version of iTunes that was released today, you can now browse and subscribe to Podcasts from within the iTunes Music Store. Podcasts are frequently updated radio-style shows downloadable over the Internet. You can also transfer podcasts to an iPod, for listening on the go.

The new version of iTunes 4.9, has 3 main goals:

• take Podcasts "mainstream"
• simplify the process of locating relevant Podcasts
• make the process of subscribing to a Podcast a one-click action

This news comes fresh on the heels of Apple announcing an exclusive Podcasting deal with the Sundance Channel a couple weeks ago. This deal with the Sundance Channel is likely only one of many with major content providers.

It's about time Apple took advantage of the growing Podcasting phenomenon that started over a year ago.