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Amazon.com gearing up to expand its entertainment franchise by selling downloadable DVDs and CDs, in addition to the hard copies.

News of this plan surfaced late last week and comes on the heels of reports last month that Amazon intends to launch a downloadable music service. Some analysts see the prospect as a good move for Amazon, which already has a built-in consumer base for entertainment--both because it already sells DVDs and CDs through its e-commerce store, and because it owns IMDB.com, which offers encyclopedic information about movies and TV shows.

What's more, the success of Apple's iTunes (which has sold more than 8 million video downloads, and more than 1 billion music downloads) shows that consumers crave downloadable music and movies.

Let the download wars begin!

[Source: Online Media Daily]