@methodshop

Toshiba reported it would still like to develop a unified format for advanced optical DVD Discs, but two competing - and incompatible - products are likely to hit the market at first. With the next generation of DVD players starting to hit the market, we're seeing another technology battle and compnaies jockeying to position their technology in such a way that it will become the indutry standard and consequently become the generic.

Toshiba is a leading proponent of next-generation HD DVD optical disc technology, which competes with the Blu-Ray standard promoted by Sony.