Tuesday, December 11, 2007

YouTube Expands Partner Program

YouTube unveiled an expanded version of its Partners Program that will let some smaller producers in on its revenue sharing model. Creators with a "significant audience" on YouTube (as measured by video views, subscribers, etc.) who "consistently comply with YouTube terms of use" are invited to apply this time around.

YouTube was taken to task for leaving out the kind of creators that helped make it famous when it first introduced the program, which shares revenue from in-video ads and Google AdSense video syndication.

There are currently 100 accepted partners, from celebrity blogger Perez Hilton (2.5 million + views) to BBC World News (25,000+ views).

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