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Here's a 1980s magazine ad for Chuck Norris' Action Jeans. The jeans were specially designed for "stunt fighting" and have a "unique hidden gusset which allows for greater movement without binding or ripping".

WTF?

Anyway, what exactly is a "gusset"? We looked it up.

A gusset is a device, often triangular, used to reinforce a connection between two components. Gussets are commonly used in engineering, sewing, armour and Chuck Norris' pants I guess.

Digg.com user CiscoNoShut owned a pair of these "Action Jeans" back in 1981 and had this to say about the special "gusset" feature.

"I ordered the first pair back in 1981, they looked the same except they had a lace-up front instead of zipper and button or snap"

So let's review. What did we learn from Chuck today? Basically a gusset in the crotch of his jeans allows the wearer to do karate kicks without ripping a hole in the crotch or crushing your balls like regular jeans would. Because roundhouse kicks and ball crushing jeans are common problems any real man faces on a daily basis.

Here's a related article if you want to see more silly print advertisements: Ridiculous Ads from the 1930's


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Labels: offbeat, pics