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Brace yourself! Your relaxing afternoon at the beach this weekend might be interrupted by a G.I. Joe marketing stunt.

This past July 4th weekend, a helicopter emblazoned with the G.I. Joe logo and dangling an actor dressed in fatigues was spotted along shorelines from Coney Island to Belmar, NJ. The helicopter stunt is a clever twist on the traditional beach promotion - banners being dragged behind prop planes.

Despite the military nature of G.I. Joe, the promotion did not cause any major panics, just a lot of curious beach goers trying to figure out what was going on.

The movie, G.I. Joe: The Rise of Cobra, hits theaters on August 7th.


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Labels: advertising, movies