Wednesday, January 27, 2010

Twitter Has 75M Users, But Many Inactive



Are you on Twitter yet? Yes? Have you updated lately? No? Apparently you're not alone.

According to a study by RJMetrics Inc., many Twitter users aren't tweeting on a regular basis. The study found that Twitter only has 10 to 15 million active users and only 17% of the 75M registered Twitter accounts were updated this month.

"When you look at new account registrations, no one can deny that Twitter is still growing like a rocket ship. That's good," wrote Robert J. Moore, CEO and founder of RJMetrics. "However, upon closer inspection, the rate of new user sign-ups has dropped meaningfully from its peak and many new users never do anything with their accounts. That's bad. Furthermore, the percentage of accounts sending out tweets has steadily declined over the past six months. That's worse."



The inactive accounts are especially troubling for Twitter. They not only create bloat in Twitter's systems, but serve as a reminder of how Twitter failed to engage these initially interested n00b users. According to the RJMetrics report, the average Twitter user has 27 followers (down from 42 followers in August), about 25% of users have no followers at all (up from 20% last August) and upward of 40% of users only have 1 to 5 followers. The study also noted that about 80% of all Twitter users have tweeted less than 10 times.

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